Hmm… Yes, I think you’re right that a passive treasure hunt would be safer. Something that is low profile and unstated until it becomes a thing when someone discovers that it exists or something. I recall in the Spoils there were leet codes hidden in some of the Gearsmiths’ cards, so they already had easter eggs going on back then. – Not sure if a treasure hunt/easter egg is even feasible at all, given the model of customisation for the cards’ artwork, and the developer’s resources available to create puzzles.
I had no idea Mr. Robot had easter eggs, and were so intricate.
Ready Player One – The book is way way better than the movie. It gives you a more rewarding experience of how hard the protagonist had to work to solve the puzzles, the obstacles he had to overcome, the excitement of discovering an easter egg, and an overall more thrilling sense of the treasure hunt. Never got those feelings in the movie. They omitted a lot of other cool things too…
Back to main topic:
How to get new players into the game?
Some more thoughts on marketing for, as @tweetch mentioned the two groups of people:
Maybe sponsoring CCG superstars to introduce the game on their Twitch streams or Youtube videos, which is all the trend now.
Perhaps marketing that really focuses and shines light on the gameplay mechanics and features, what sets it apart from other games, etc. Drive interest and excitement from the game itself, and lesser about the crypto technicalities. Make them really interested in the core gameplay first, then let them jump through hoops later about Crypto. Lol
Infiltrate current trending CCG forums like MtG and Hearthstone and stealthily plug this game. I’m kidding. LOL, so low.
- Is there something interesting and different to offer them from kitty breeding? Is there opportunity to introduce a secret gameplay? Allow me to indulge into a little story to try and manifest what I’m thinking out loud:
Paolo came home from school and started mining packs of Volition cards, and he’s been doing it for a couple of weeks now. As he opens a new pack fresh from mining, he notices that it contains 11 cards. A normal pack has only 10 cards. Why was there one extra card…? He opens it, and it says “Ghost Card.” Paolo squints his eyes, as if that would make him see clearer. This card he saw, did not look like a normal playing card. It was mostly black, with an eerie luminescent white glow behind it. The option to print it out was greyed. It was not possible to print this card!? On the card’s top, a title reads “Realm of the Outergods.” There were eight symbols at the centre of the card, one of which was bright while the others were darkened. A cryptic message below the symbols read: “I am Metachronos. Seek the others, and know the path.”
Paolo, puzzled, quickly turns to his best friend, Google. Nothing shows up. Nothing in the game forums or marketplace. So Paolo decides to post his find. People talk about it, some were intrigued, while others called it fake. Then, a tweet with the picture of Paolo’s unique card shows up on the developer’s twitter: “So it begins.” Forums go ablaze with hysteria. Paolo receives multiple offers from buyers who want this ghost card of his. What, why? It has no intrinsic value, as it can’t be included in a playing deck. Paolo however, decides to keep his cards close to his chest for now.
Weeks down the road, another guy mines upon a ghost card. Similar to Paolo’s, but with a different symbol bright while the other seven were dark. The message below was also different. It read: “I am Gigas. When all are gathered, we arrive.”
One by one, the ghost cards all appear, mined by other individuals. There were no duplicates of each ghost card. What did these cards mean? Was there a puzzle to solve? Did owning one of these cards mean that you owned one of the keys to a lock? Did you need to own them all to unlock its code? Or could people work together? Could you combine/equip them with certain cards to spawn another clue??
What if when solved, it could unlock a hidden realm of secret packs to mine? To unlock different gateways to more group of cards? Perhaps you would have to acquire all the messages to know where to look? I don’t know. Just saying. Am I digressing? Can’t seem to shake off this treasure hunt idea...
- Eliminating inconveniences wherever possible: Not sure if this is going to be done, but I think creating a feature in which one can just drag up all your cards to save into a print ready template would be great. It would help immensely for people fumbling about how to set up their cards for home / shop printing. Easing potential problems like front & back alignment or bleeding issues, etc.