Since anyone can print their cards on whatever material, how do you ensure the integrity of the game? Not a big deal obviously in casual play, but if the game sees Comp REL, it seems vulnerable given the fact that you're relying on players to efficiently produce a consistent deck (materials-wise). After all, there's a reason why judges often inspect MTG alters before allowing them to play them in the deck.
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RE: What do you feel is the best way to get new players interested in a new game?
I would start out with flyers with a site URL and scan code that takes them to the website to read more. Also, a quick YouTube video that demonstrates game play would be really cool. After that, maybe offer some free demo kits to stores. They could even be printable demo kits so cost is low.